Film Noire.

A cinematic term used to describe stylish hollywood crime dramas; especially those that emphasize moral ambiguity and sexual motivation. Between the early 1940s and late 1950s.

'Black Girl'
(La Noire de ... / the black girl of...)

1966 film directed by Oosmane Sembene.
The film centers on Diouana, a young Senegalese women who moves from Senegal to France, to work for a rich french couple. In France, Diouana hopes to continue her former job as a nanny, and looks forward to a cosmopolitan lifestyle. However, upon arrival in Antibes, the couple begins to treat Diouana more harshly and she is forced to work in the capacity of a servent. Diouana becomes increasingly aware of her constrained and alienated situation.

Soap Operas ...

This is a slang term, originated from being sponsered by soap detergents (soap) and the fact that the style of acting is over the top (operas). As they are shown during the day, the main target audience was housewifes; this is why they were sponsered by soap detergents - something that appealled to them, in the 1950s. This put women back in their place as housewives after the war; as whilst the men were at war, women took on all of the jobs that the men had. Sitcoms also had the same idea of 'active' men and housewives.

TV Dramas.

• on television at peak times
• fictional - 'made up'
• serious
• most have a series of episodes
• one off dramas
• serials - 2 parters, 4 episodes then finish
• british

For example;

1. Eastenders
2. Coronation Street
3. Emmerdale
4. Hollyoaks
5. Doctors
6. Casualty
7. Holby City
8. Midsummer Murders
9. Frost
10. The Bill
11. Crossroads
12. Torchwood
13. Doctor Who
14. Grange Hill

The main sub-genres of TV drama;

• Medical
• Youth
• Historical
• Fantasy/Sci-Fi
• Soaps
• Crime

Soundbite ...

(1) a portion of a whole; teaser trailers, podcast radio shows, headlines from the press...
(2) leader into further detail
(3) summary
(4) synopsis; at the back of a book or film case, or a review ...
(5) demonstrate knowledge and understanding ...

Examples of Qualitative Measurements.

Active: someone who purposely goes to the cinema to view the production.
Passsive: someone who goes to see the production because they have been taken by or for someone else e.g. with a partner or children.
Preferred: someone who goes to see a production that is specifically aimed at them.
Hedonist: someone who is purely devoted to their own pleasure e.g. they go to see a production because they want to.
Traditionalist: someone who goes to view a production because they know they will like it.
Post-Modernist: someone who goes to see a production because they know the original and want to see the re-make.

Qualitative Measurements ...

... are like 'open-ended' questions; for example if i made a questionnaire in order to see who would be interested in my production, a qualitative question would ask why they like a certain genre of film rather than just if they like it.

Looking at Target Audience ...

The target audience is the group of people (consumers) that the product (e.g. film) is directed at. Each production has an indivdual audience; this may include age, gender, nationality etc.

My First Ever Blog!

I have started doing media AS this year and I am overwhelmed completely with it all! I have started to look at Film Noir and Soap Operas, in which i have written an essay on how 'James Bond - Casino Royale 2006' shows the conventions of Film Noir within the first five minutes.